Email Technical Best Practices

Delivering email to the inbox is surprisingly complex. Understanding technical best practices and standards will help you improve the effectiveness of your app’s email.

How Email Delivery Works

There’s a lot that goes on behind the scenes to ensure email messages get to the inbox. Here are the basics you should understand.

Introduction to Email Deliverability

Delivering email to the inbox is a surprisingly complex challenge with serious consequences for SaaS apps. Here’s what you need to know.

Introduction to Email Authentication and Security

Email authentication is a technical solution to preventing phishing and forged email. That’s essential for every SaaS product. Here’s what you need to know.

email bounce

Introduction to Email Bounces

Bounced and undelivered email notifications can be a particularly vexing challenge for teams building SaaS products. Here’s how email bounces work.

Introduction to SMTP

SMTP is the core standard used to transfer email. Understanding how it works is the first step in solving email delivery challenges.